Wuling hits a combination box to solve the problem of mini cars and expands the coverage of marketing service network


The micro-vehicle boss SAIC-GM-Wuling has never faced tremendous pressure and the same huge opportunities. In 2011, SAIC-GM-Wuling launched its first independent brand passenger car, Baojun 630, and entered the Indian market at the same time, forming a new development pattern for commercial vehicles, passenger vehicles and overseas operations. However, market adjustments, especially the arrival of negative growth in micro-vehicles, have made Wuling's expansion plan full of risks. The micro-vehicle boss has actually stood on the edge of the cliff, and its strain and breakthrough has become the focus of attention in the industry. Recently, SAIC-GM-Wuling launched the "combination boxing".

Wuling Hongguang Anti-Skilder

According to the data released by the China Automobile Association, the crossover passenger car decreased by 6.82% and 6.73% year-on-year in the first four months of 2011, becoming the only decline in passenger cars. In April, sales of SAIC-GM-Wuling fell to third place by Shanghai Volkswagen and Shanghai GM. After the debut of the Shanghai Auto Show in 2011, SAIC-GM-Wuling decided to continue to improve the interior quality of the Baojun 630 and the quality of the entire vehicle, and was not eager to bring it to market. In fact, Wuling has placed its focus on resolving market pressure on Wuling Hongguang who has not entered the core of public opinion. This product targeting compact commercial vehicles is the vanguard of Wuling's business-to-business venture, but it still relies on the micro-customer system to tap the potential of production-based consumption.

Wuling Hongguang’s monthly sales have already approached 20,000 units, becoming Wuling’s anti-slider. From January to April 2011, Wuling’s market share was 40.1%, which was a 2.6% drop from 2010. However, Wuling’s share still reached 42.8%, which was the same as in 2010, when Wuling Hongguang was included.

Expand rural network coverage

Firmly taking advantage of business, establishing an export model that focuses on product output, management team output, and business model output, this is the “combination boxing” that SAIC-GM-Wulings resolved to expand strongly in the weak market. However, Wuling also emphasized that the core of the combined boxing is the improvement of the competitiveness of the entire system, which is also the core of the current car companies' competition.

At the team level, SAIC-GM-Wuling’s "combination boxing" will stimulate the creativity of its employees, especially the outstanding young employees. At the operational level, it will further promote the integration of commercial vehicle platforms, platform differentiation, and platform utilization. The internationalization of the three major platform development strategies will enhance product quality and build a strong competitive product portfolio. At the market level, in 2011, it will continue to accelerate the construction of marketing and service networks and further expand the network coverage rate for the rural market. At the user level, New initiatives such as public welfare marketing were launched to increase support for entrepreneurs in cities and townships to become entrepreneurs.

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